While music streaming is a pretty easy market to navigate (as you simply choose a service and gain access to most songs ever recorded), the media streaming market is as messy and convoluted as ever.
This is especially true when live sports and news get involved, even after you’ve cut the cord. And the latest entry in this fragmented market is MySports from DirecTV, which promises a cheaper alternative to the competition.
DirecTV Launches the MySports Streaming Package
In a press release, DirecTV has launched a new sports-focused streaming package called MySports. This sports-centric streaming package will offer 40 sports and broadcast channels, including ESPN, Fox Sports, TNT Sports, and USA Network. Which should mean your needs are covered, whether you’re into football, baseball, basketball, or hockey.
MySports is initially available in 24 metro areas of the United States, including New York, Los Angeles, Chicago, Philadelphia, and the San Francisco Bay Area. DirecTV plans to expand MySports into additional markets as it adds more local channels to the lineup.
For those people mostly interested in sports, who just want some other local stations bundled with the sports channels, DirecTV is a little cheaper than the competition. On the information page for potential MySports subscribers, DirecTV compares its offering favorably to Fubo ($79.99), YouTube TV ($82.99), and Hulu + Live TV ($82.99).
MySports will cost $69.99/month, with customers who sign up online before the end of February 2025 offered $20/month off for the first three months. However, even at that introductory price, MySports is more expensive than the now-abandoned Venu Sports streaming service, which was due to cost $42.99/month at launch.
MySports Has Emerged From the Venu Sports Mess
For those unaware of the Venu Sports debacle, this was the name of the now-abandoned live sports streaming service that was going to be a joint venture between ESPN, Fox, and Warner Bros.-Discovery.
Venu Sports was eventually killed before it even launched thanks to Fubo launching an antitrust lawsuit alleging restrictive sports licensing agreements. Venu’s launch was initially delayed from the fall of 2024, before being abandoned altogether after Fubo dropped its lawsuit when Disney agreed to merge Hulu + Live TV with Fubo.
Both DirecTV and EchoStar weren’t happy about either the plans to launch Venu OR Fubo’s decision to settle. And now, just a few days after Venu was shuttered, DirecTV has launched MySports.
